Articles in the News Category
News »
I know nothing about stopping an oil spill, but I have watched a lot of Jerry Bruckheimer movies. Since the government and BP don’t really have any good oil-stopping ideas, I’ll submit this one.
Let’s send someone like Bruce Willis and Ben Affleck down to drill a couple holes a few hundred feet away from where the oil is spewing. Send down some explosives and ignite. This will cause an avalanche to collapse on the oil spout blocking the flow of oil.
They probably won’t do this because it will be really …
News, Sports »
Last week, I wrote about the disaster in the gulf and how it has completely laid waste to both an entire region and any good will created by the BP-Beyond Petroleum ad campaign.
Pretty heavy stuff. So this week I wanted to focus on something a little lighter.
Sports advertising. In particular, hockey advertising. This recent ad by the Boston Bruins brought a smile to my face and reminded me of the simple joy of a funny headline.
http://creativity-online.com/work/boston-bruins-never-date-a-flyers-fan/19942
And I’m a Flyers fan. Perhaps some of the sting is removed by Philly’s historic …
News, Technology/Digital/Web »
Was skimming AdAge and came across this article. A very interesting perspective that excites, saddens and scares. Excites because of the possibilities it presents to people like me in the agency world. Saddens because it does reduce life to binary and squashes serendipity and surprise. Scares because of for every good thing that can be done with the technology, there are 50 bad things. Have a read. See what you think, click the pic to check the Article:
- David Shearer
News, Products; Brands »
So you may have heard about this little oil spill in the Gulf of Mexico. Anywhere from 5,000-1,000,000 barrels a day spewing into the sea (the pinpoint accuracy on these estimates is amazing) and no end in sight.
It’s one of the greatest unnatural disasters in our hemisphere’s history.
And, perhaps just slightly less important, it shows that advertising doesn’t mean squat if you don’t actually practice what you preach.
I remember when the BP-Beyond Petroleum campaign launched. I loved it. The ads looked great. The copy was on point. The new logo …
News, Work »
State Farm.
Their familiar tagline from whence I was a kid, “And like a good neighbor, State Farm is there.” Would ring in my head whenever I would see an ad, billboard, piece of junkmail, and especially my very own State Farm homeowners insurance policy.
For decades, they would self proclaim the importance of “being there” for their customers.
For not turning a blind eye.
For catching them when they’ve fallen.
As they say, “like a good neighbor.”
Then along comes hurricane season in Florida.
Hundred mile an hour plus winds and water thrashing any home in …

