I haven’t been blogging much lately because I’m sick of myself. If you’ve read a few of my posts you know it’s all the same shit. I pretend to be smarter than everyone else with some stupid lesson and I usually throw in a pop culture reference to get more random search traffic on my site. If I’m sick of it, there’s a good chance the readers are too.
I’m kind of sick of everyone else’s blog. I’m unsubscribing myself from them all. Even though they’re all good. I’ve been following Seth …

Not that you have to play a role every time in your agency, even knowing that there are some guys in this market that actually play to be someone they are not for their whole life.
But that’s not the subject of the article today.
What I am trying to say here is: nobody is good at everything.
Curiously, we are frequently questioned – and we question other people frequently – exactly about our/their weaknesses. Your boss and colleagues do this with you, you do it with them. People only see the flaws.
That’s …

So, you’re at a bar, chatting with friends, enjoying a break. A man comes up to you. He looks very expensive, and serious. His suit is glossy, and perfectly cut. He speaks in rich, soothing tones, like a father whose approval you had always strived for, but could never achieve.
“Introducing Rich Goldrich. Rich Goldrich is rich and handsome. Date Rich Goldrich and your life will be surrounded with plastic that looks like rich mahogany, and sumptuous leather details. Rich Goldrich is rich and handsome. Visit www.RichGoldrich.com.”
You are not stunned. This …

When I first saw the ads and the coverage announcing the Judgment Day for May 21st, I thought it was a great guerilla campaign for a movie, maybe a prequel for “2012”.
But then, I realized that it wouldn’t make sense at all, not even for Hollywood. Yeah, the campaign was about the real J-Day.
The man who attracted the world’s media attention (why media, why?) with his “vision” is a broadcaster called Harold Camping and is…89 years old.
Man, if I was in my nineties and I was sure the world was …

You ever spend 2 hours online just checking out ad agency websites?
Or blow an hour scrolling through twitter feeds of your favorite creatives?
How about spending half a day reading up on financial planning because you have an ad due in 3 days on that very subject?
A little obsessive? Maybe. Good for your career? Absolutely.
The only way to get really good at something is to obsess about it. You think Beethoven had only a passing interest in music? You think Steinbeck thought books were kinda cool? You think Megan Fox is …

We are all aware of the benefits and the disasters Photoshop can do to the modern civilization.
For me, the most dangerous tool of this weapon/software is the one that looks more innocent: the flip.
“Oh, the photo doesn’t fit in this direction? Flip it.” Yeah, right.
And then, we start to find inverted logos (like a backwards Nike Swoosh), people driving with the wheel on the wrong side and innocent models and personalities with their faces ruined, everywhere.
Even in some TV, it is not rare to see a person with the hair …

It started with music. Then came movies. And TV shows.
At some point, someone decided that paying for stuff should be optional.
As a consumer, I’m not complaining. Free stuff rocks.
But as an advertising professional it makes me really freaking nervous.
How do you sell to people who don’t want to buy anything?
Companies like Foursquare and Groupon have tapped into this notion. Check in somewhere enough times and score some loot. Convince enough of your buddies to go to lunch and pay next to nothing.
And people are getting spoiled.
I recently saw a tweet …

Charlie Sheen appears to be a pair of Nikes away from chasing a comet around the universe.
So you’re probably wondering, why in the world would I want to “Release my inner Sheen?”
Because craziness can be a huge creative asset.
Sometimes it’s good to just turn off that filter in your brain that keeps you from saying all the shit bouncing around in your head. The best ideas often come from the most outrageous, absurd thoughts.
So next time you’re sitting around, feeling stuck on a project, dig deep into your soul and …

Diet Pepsi introduced a new can recently, called the skinny can. Seems like a reasonable marketing tactic. Diet drink, skinny can. I get it.
But apparently, people are up in arms about it. They feel it is reinforcing societal pressure to be thin.
To which I say, great!
We could use a little pressure to be thin in this country. Have you looked around? We are a bunch of fatties. Everywhere you turn, you see someone stuffing their bloated face with some oversized, fat-laden garbage.
Ever calculate how many calories are in a typical …

How many minutes do you have right now to read this?
Chances are, not many.
That’s one of my gripes about “microsites” and so many other digital marketing efforts.
Sorry, chief marketing officer, but as interesting as you may find it, nobody wants to spend 20 minutes exploring your alternate universe about floor cleaner.
Or to read the entire product catalog, bullet by bullet.
It’s disrespectful of people’s time.
Get in, get out.
Start a conversation. Don’t try to be the whole conversation.
– Stephen Curry