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	<title>And Shakers &#187; Literature</title>
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	<link>http://andshakers.com</link>
	<description>many veteran creatives, one domain</description>
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		<title>The Perfect Note</title>
		<link>http://andshakers.com/literature/the-perfect-note</link>
		<comments>http://andshakers.com/literature/the-perfect-note#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:45:35 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Literature]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Neil Gaiman]]></category>
		<category><![CDATA[New York: Life in the Big City]]></category>
		<category><![CDATA[Pearls Before Swine]]></category>
		<category><![CDATA[Stephen Pastis]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1388</guid>
		<description><![CDATA[I envy the cartoon and comic artists.
And I have no doubt that they influenced me as a copywriter. I always admired the talent to simplify the life in 3 frames or less. Sometimes, without saying a word.
Think about Pearls Before Swine, from Stephen Pastis.
The guy has a pig and a rat, poorly drawn in black and white (no perspectives, no scenarios, nothing) and already published 10 books. You gotta be good in telling stories (and he does it in one style – acid humor) to do it.
So, some days ago ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Researching Research</title>
		<link>http://andshakers.com/industry/researching-research</link>
		<comments>http://andshakers.com/industry/researching-research#comments</comments>
		<pubDate>Thu, 10 Jun 2010 16:58:15 +0000</pubDate>
		<dc:creator>CraigCrawford</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Albert Einstein]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1265</guid>
		<description><![CDATA[Ah yes, good old research.
100% Knowledge. 0% Wisdom.
You can hate it all you want, but it isn’t going anywhere. There’s an entire timidity-industrial complex to make certain of that.
The point of this post is to share all the wisdom I have heard and used over the years, so that others can use it when they’re sitting behind the glass watching their brave thinking being masticated by the many manic moving mouths of “experts.”
It won’t make the experience any less painful, but at least it will generate a few laughs and ...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How to use 20% of your brain, not just 10%</title>
		<link>http://andshakers.com/literature/how-to-use-20-of-your-brain-not-just-10</link>
		<comments>http://andshakers.com/literature/how-to-use-20-of-your-brain-not-just-10#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:34:45 +0000</pubDate>
		<dc:creator>KohlNorville</dc:creator>
				<category><![CDATA[Literature]]></category>
		<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Harvard Business School]]></category>
		<category><![CDATA[Heath Brothers]]></category>
		<category><![CDATA[Sidney Lumet]]></category>
		<category><![CDATA[Stanford Business School]]></category>
		<category><![CDATA[Urban Legend]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=921</guid>
		<description><![CDATA[Did you know that saying, that we only use 10% of our brains is an urban legend? The Heath brothers point out why some urban legends have stuck around for so many years in their not so new book.
What books are you reading? Any good ones you’d recommend? Something that has inspired you or something that has taught you a few new tricks? For me I’m going to try and make sure I hit two new books a month, one on ideas / theories and the other on process / ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Put down that paperback!</title>
		<link>http://andshakers.com/literature/386</link>
		<comments>http://andshakers.com/literature/386#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:36:37 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Literature]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Dan Brown]]></category>
		<category><![CDATA[Dean Koontz]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[James Patterson]]></category>
		<category><![CDATA[Nick Hornby]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=386</guid>
		<description><![CDATA[Why does ‘what are you reading’ always have to be a loaded question? When most people deliver those four simple words, they are usually dripping in subtext. In actuality, they are not trying to find out what particular book you are reading—they are trying to assess your intelligence. Or your sense of irony. And most likely, how good you are in bed.
Have you ever seen the look on someone’s face when you tell them you’re reading something by Dean Koontz? Or James Patterson? Or Dan Brown? You can smell the ...]]></description>
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		<slash:comments>2</slash:comments>
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