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Articles in the Industry Category

Industry, Products; Brands »

[16 Feb 2011 | 2 Comments | ]
You talking to me?

You ever have a conversation with one of your favorite brands?
I didn’t think so. So why does everyone in our industry keep insisting that you do? You read this kind of crap all the time. “We need to stop talking at our customers and start having a dialogue.” “People don’t want commercials, they want conversations.”

Do they?
Remember now, you’re a person too, just like these mythical consumers we always talk about. Do you really want to have a conversation with Cisco? Or Verizon? Or Tide?
I don’t know about you, but I’ve …

Experiences, Industry »

[2 Feb 2011 | No Comment | ]
Who wants to play whac-a-mole?

You know the game. It’s at every carnival and boardwalk across the country. You take a mallet and try to pound the crap out of a bunch of stuffed moles that keep popping their heads out of a bunch of holes.
It’s pretty damn annoying really. The more you get into it, the more the moles keep popping up, to the point where it’s impossible to hit them all.
It’s just like advertising, really.
Just when you think you’ve solved a problem, another one pops up. Whack! You write the perfect headline. Another …

Industry »

[1 Feb 2011 | No Comment | ]
The Fall and Rise of Digital

So, the Cannes Festival announced that the title of “Digital Agency of the Year” is dead and gone.
Now, all the Cyber Lions awards (what about changing the name of this category too?) will sum points to the “Agency of the Year” trophy.
Fair. And very smart. The organizers realized that many agencies that were winning the digital agency of the year were not, in fact, digital agencies. CP+B won this award three times in the past 5 years, for example.
And they saw in the recent year “non-digital” agencies winning more Cyber …

Experiences, Finding a Job, or Vice Versa, Industry »

[25 Jan 2011 | One Comment | ]
What kind of Good do you want to be?

It was 1994. Sure, I had spent a couple of years on the client side and a couple of years on staff at a small Atlanta agency.
But this was Chiat Fucking Day.
The place that I saw in all those award show books. The agency that had created the incredible “1984″ commercial for the Macintosh. This was Real Advertising.
There was a popcorn machine and a caterer and there were these crazy offices that weren’t even offices, where you just checked out a laptop and a phone and found a perch somewhere. There were vibrant colors and hip people and tables that looked like diner booths and the …

Industry, Technology/Digital/Web, Work »

[18 Jan 2011 | No Comment | ]
Print is Dead. Long Live the iPad.

Let’s face it, for decades now, print has been considered the bastard child of advertising. Nobody wants to work on print. If you ask a team to work on a print campaign, their eyes glaze over. Those eyes say, “please, shoot me.”
“So, I want you to spend two nights trying every conceivable design permutation. Then, if you are lucky enough to sell the campaign, you can spend three days refining that look. This will be followed by another seven days fleshing out the campaign, with 27 different lines. Then, you’ll …

Industry »

[12 Jan 2011 | No Comment | ]
Why don’t you just tell me what you want?

Sometimes I feel like Kramer.
Remember when he got all those wrong numbers for Movie Phone on Seinfeld?
He tried to be helpful and actually give people the movie info they were seeking.
Paper in hand, he thumbed through the listings, letting people know show times, locations, etc.
It all comes to a head when George calls. Kramer tries his best to replicate the automated phone system, asking callers to ‘press 1 if you know the name of the movie you’d like to see” and ‘enter the first 3 letters of the movie name” …

Finding a Job, or Vice Versa, Industry »

[3 Dec 2010 | No Comment | ]
Sam Kinison can end this recession

I was watching 60 Minutes last night and I was ready to blow my brains out after watching the most depressing recession story ever. Check it out here.
It’s a story you’ve heard before. Big factory closes in a small, midwestern town (Newton, Iowa) and the town suffers.
-A nice woman can’t get a job.
-A nice man’s jewelry store goes out of business.
-A loving father/husband works his ass off to keep his Domino’s Pizza franchise running.
Here’s what I don’t get—why don’t they get out of Newton, Iowa? Seriously, there are jobs out there—just …

Industry »

[2 Dec 2010 | No Comment | ]
It’s Not a Lie

It’s cool when you end up a hard day of work feeling like you learned something.
Or at least got an interesting quote for your collection. Today was one of these days.
First, Irishmen Tim O’Kennedy, CEO from D&Ad, simplified a couple of things about awards in a meeting with us.
-          Festivals shouldn’t be shows of who’s the best but a register of what was the best. It establishes the point to be outperformed, even if some people think that it shows something to be followed.
-          People like to talk about excellence …

Experiences, Industry, Miscellany »

[18 Nov 2010 | No Comment | ]
What’s Your Nightmare?

Some people dream that they are falling from buildings.
Buried alive. Or that hat they’ve lost their mouth.
Creatives from ad agencies have different nightmares.
Some copywriters are afraid of writer’s block. Or to make something that they believe is great but everybody else think it’s ridiculous.
For me, two nightmares are the worst of all.
First: The Argument Infinite Loop
Somebody is so attached to the rules that can get out of the routine and see that maybe the rule doesn’t make sense, or that it is not applied.
For example: you suggest a TV spot …

Industry, Miscellany, Products; Brands »

[10 Nov 2010 | No Comment | ]
Is green fading to black?

So apparently the green revolution is over.
People seem to have lost their taste for it. The cleaning products make you work a little harder, the cars look a little dorkier and, god forbid, the bags are too damn loud.
But hey, we gave it a shot right?
I mean, we’ve put, what, 2 maybe 3 years into this and we’re still not out of the woods yet? Whatevs.
Let’s start pulling all those fancy looking green colored bottles off the shelves. Lets build engines that suck up every last drop of oil and …