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[28 Feb 2011 | No Comment | ]
A big FU to the server

-Could you e-mail that to me?
-Oh, it’s on the server. Great.
-I looked on the server, it’s not there.
-Why would it be in the accounting folder?
-Ok, I’m looking in accounting and I still can’t find it.
-Ok, I’ve found it, but it won’t open.
-I put it on the server. What’s the difference? Then no, I didn’t save it to the server.
-Because you didn’t tell me to save it.
-Use Time Machine.
-No, I don’t know how it works.
-Yes, I put it on the server.
-It opened on my computer.
-I don’t know, try opening it in …

Experiences »

[4 Feb 2011 | One Comment | ]
Two words for you: Own It

Tired of being on the lame account with the lame client and the lame budgets? Think others are getting dream jobs with big budgets and exotic shoots?
Well there is only one way to get there. You’ll have to earn it yourself. No invites will come asking you to step out of lameness and into greatness. The good news however is you can write your own ticket.
There is one truth to advertising… only thing holding you back is you.
Sure time constraints and budgets will get in your way… differing opinions will …

Experiences, Industry »

[2 Feb 2011 | No Comment | ]
Who wants to play whac-a-mole?

You know the game. It’s at every carnival and boardwalk across the country. You take a mallet and try to pound the crap out of a bunch of stuffed moles that keep popping their heads out of a bunch of holes.
It’s pretty damn annoying really. The more you get into it, the more the moles keep popping up, to the point where it’s impossible to hit them all.
It’s just like advertising, really.
Just when you think you’ve solved a problem, another one pops up. Whack! You write the perfect headline. Another …

Experiences »

[31 Jan 2011 | No Comment | ]
You like me!  You really like me.

Everyone wants recognition. It’s a natural human instinct. But only when that recognition comes honestly does it actually have any actual meaning.
I judged the Baltimore Addys this weekend, alongside some fantastic people from The Martin Agency, Grey, Y&R and BBDO. Fun town, lots of delicious local craft beer, and a really well-run show.
After a few beverages on Friday night with the local committee, we had the inevitable debate about just how tough judges should be on work in a local show. After all, it’s not Cannes. But I also feel …

Experiences, Finding a Job, or Vice Versa, Industry »

[25 Jan 2011 | One Comment | ]
What kind of Good do you want to be?

It was 1994. Sure, I had spent a couple of years on the client side and a couple of years on staff at a small Atlanta agency.
But this was Chiat Fucking Day.
The place that I saw in all those award show books. The agency that had created the incredible “1984″ commercial for the Macintosh. This was Real Advertising.
There was a popcorn machine and a caterer and there were these crazy offices that weren’t even offices, where you just checked out a laptop and a phone and found a perch somewhere. There were vibrant colors and hip people and tables that looked like diner booths and the …

Experiences »

[19 Jan 2011 | No Comment | ]
The Morning after the Crash

Some years ago, we were working over night to finish our first campaign for a new client.
That’s when it happened.
You know, that thing that only happens when it can’t happen?
Energy peak. Computers, printers, the server, all crashed. Including us.
We lost almost everything.
There were just some few hours until the client’s arrival. And the presentation could not be postponed because the big boss was going to travel later that day.
So, we called some printing companies that were open at that time and they lent some machines and a couple of assistants …

Experiences, Film »

[10 Jan 2011 | No Comment | ]
Weekend at Bernie’s

This old comedy was running on the TV the other day.
If you are not familiar with it, here’s how it goes:
Two guys are trying to make their way in a company. One on charm, the other on work. One day, their president (that’s Bernie) invites them to his beach house for a weekend. That’s when the mafia kills Bernie. So, the guys start to hang around with the corpse, pretending he’s alive, to fool the mobsters and save their lives.
Now, let’s see what lesson this writer will take off this …

Experiences »

[8 Dec 2010 | No Comment | ]
Why making prosthetic limbs is better than advertising.

The ask:
Create a prosthetic limb.
The solve:
A prosthetic leg that is wrapped in embroidered leather.
The debate:
I like it, can you just remove the leather?
But that’s what makes it interesting.
Who says prosthetics need to be interesting?
No one, we just thought people might appreciate it.
But how does it make the limb work better?
It doesn’t, but it might make people feel better about having it.
But that’s not our concern.
Why not?
It’s outside of our scope.
Maybe you should think about changing your scope.
But what we do already works.
Maybe it could work better.
But it doesn’t have to.
I …

Experiences, Industry, Miscellany »

[18 Nov 2010 | No Comment | ]
What’s Your Nightmare?

Some people dream that they are falling from buildings.
Buried alive. Or that hat they’ve lost their mouth.
Creatives from ad agencies have different nightmares.
Some copywriters are afraid of writer’s block. Or to make something that they believe is great but everybody else think it’s ridiculous.
For me, two nightmares are the worst of all.
First: The Argument Infinite Loop
Somebody is so attached to the rules that can get out of the routine and see that maybe the rule doesn’t make sense, or that it is not applied.
For example: you suggest a TV spot …

Experiences »

[1 Oct 2010 | No Comment | ]
Your heart does not need to be in it.

Ever heard someone say they are leaving their job because their heart’s not in it anymore?
That’s crazy. I do my best work when my heart’s NOT in it. In fact, I keep my heart as far away from my work as possible. I think I do my best work when I don’t give a shit. When you’re passionate about something, you overthink it and screw it up.

I do my best work when I’m angry. Usually when I attempt to create a piece of shit just to meet a deadline, it …