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Articles in the Experiences Category

Experiences »

[19 May 2011 | No Comment | ]
Shut up and lead

You rarely raised your hand in class. When you had free time, you buried your head in books. You thought being sent to your room was pretty cool.
You, my friend, are a natural born leader.
Yep, that’s what this article says. And it uses some pretty high-profile examples (Bill Gates, Warren Buffet, Charles Schwab) to make its point.
It all may seems a bit counterintuitive, especially when you see some of the flashier ‘rock stars’ in our business getting all of the attention. No doubt, those high-energy ‘Type A’ people can be …

Experiences, Food »

[17 May 2011 | One Comment | ]
Lemonade without Lemons

I was traveling around the US the other day to work on  a shoot.
And in my hotel, next to the cereal dispenser, I found it.
A box of milk with a label saying: 2% of milk. As I never drink milk, it was a revelation for me: they are making milk with no milk.
Later that day, I went to a convenience store, bought a bottle of “Lemonade” and looked at the label again. Surprise: 0% lemon juice.
We live in an age where nothing is what it was supposed to be. Milk, …

Experiences, Industry »

[17 May 2011 | One Comment | ]
Where Your Happy Lives

Sometimes we forget that we are all in the dopamine business.
More than anything else, our job as marketers is to create a brand experience that fires off synapse explosions in the target consumer’s lower frontal lobe, triggering the secretion of dopamine. It sounds harder to do than it actually is. We experience these reactions every day, whenever we taste something weird or delicious, listen to Kanye, or search the web for photos of grown men wearing baby bonnets.
These are the very reactions that make people do the things they do. …

Experiences »

[2 May 2011 | 2 Comments | ]
Team Building

We had one of those terrible weeks with everybody working until late at night. Tension was all over. So, I gave this idea.
- Why don’t we go to that pool bar next to the agency after work?
The media guy was reluctant. He had a stress with a new writer during a pitch.
- I don’t know…
The writer insisted.
- Come on, it will be cool .
- I have to go home and help my wife with something, I’ll meet you there.
- Hey man, I hope you are not upset with me…
- No, look, I will call you …

Experiences, Finding a Job, or Vice Versa »

[28 Apr 2011 | One Comment | ]
Should I Stay Or Should I Go?

It’s a pretty damn fine song by the Clash – and a question lingering in the back of the mind of every ambitious advertising person.
Which is the better path to success – the loyal “company man” who hangs in there at an agency, developing loyalty and deep relationships, or the “jumper” who is more loyal to his own ambition than the people who are depending on him – the art director who keeps Mayflower on speed-dial and packs a van every 18 months for the next city and the next …

Experiences »

[18 Apr 2011 | 2 Comments | ]
I Survived The #Spampocalypse. Did You?

Promotional photography e-mails are a familiar fixture in just about every creative director’s inbox – and more often than not, they get ignored.
But a well meaning gent by the name of Norimichi Inoguchi made himself impossible to ignore last week when he spammed, oh, pretty much every breathing ad agency creative and production person in North America last week with a misplaced :cc to a public list-serv.
Meaning, since it was a :CC and not a :BCC, every single reply to his email went to the whole list.
And oh, did the …

Experiences »

[13 Apr 2011 | No Comment | ]
Take off hosers

Ever hear about how much vacation time they get in other countries and think, man, what a bunch of losers?
Me neither.
Pretty much every other civilized country takes more time off than we do. And you often hear serious ‘type A’ people snicker at this, as if those people are somehow doing it all wrong.
Well, I imagine the beneficiaries of all that vacation time would find that snickering quite amusing from their beach-front lounge chairs on the Mediterranean.
I imagine they must look at us like quaint little ants, toiling away relentlessly …

Experiences, Miscellany »

[30 Mar 2011 | No Comment | ]

We are all aware of the benefits and the disasters Photoshop can do to the modern civilization.
For me, the most dangerous tool of this weapon/software is the one that looks more innocent: the flip.
“Oh, the photo doesn’t fit in this direction? Flip it.” Yeah, right.
And then, we start to find inverted logos (like a backwards Nike Swoosh), people driving with the wheel on the wrong side and innocent models and personalities with their faces ruined, everywhere.
Even in some TV, it is not rare to see a person with the hair …

Experiences »

[23 Mar 2011 | No Comment | ]
The Ghost Writer

True story.  Out of nowhere, my friend’s computer started to write alone.
First, nothing in special, just a random sequence of letters.
He immediately called the IT.
- Someone hacked my computer.
The IT came, nothing on the screen.
-          No problem, we will check what it might be. But for now, we’ll change your keyboard, so you can go back to work.
Then, messages started to appear in his Word for Windows.
-          Hi, my name is Laura. Don’t be afraid. I am looking for someone evolved, sensible, someone that can understands me. I thought it …

Experiences, Travel/Locales »

[15 Mar 2011 | No Comment | ]
The Advisors

So, everybody is talking about how Facebook is cool.
But have you ever thought about the power of networks like TripAdvisor?
I just came back from a one-month holiday (thanks, God, I always knew that you existed) and I realized how much it grew, thanks to its users, and how much money it is moving worldwide.
Nowadays, even in the most remote places in the world, hotels, restaurants and other services are giving a huge importance of good reviews on the internet.
Some of them even put some (own made) stickers in their windows …