The recent tragedy in Haiti has caused many to question their place in the world. What am I doing with my life? Do I make a difference? Should I be doing more to help others?
And this is a good thing. It’s always good to question ourselves, no matter what the reason. And wanting to help others is certainly honorable.
But I have noticed that many of those who work in advertising struggle to find any sense of pride in what they do. In fact, many look upon what we do with …

I envy the guys who create the Peta campaigns.
Seriously.
Can you imagine a briefing that has just this mandatory?
“Attention, creatives: we really need to use a hot chick naked in the ad! It’s a policy, so please do not complain.”
Other brands worked for decades to create famous and charismatic characters as the Kool-Aid jar, the Green Giant, Tony the tiger, the Bud’s Clydesdales, the Energizer bunny.
But not Peta. There, some guy just saw the light in the middle of a brainstorming.
-          I had an idea! Naked girls!
-          Tonight? Again? But my …