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Ali Grayeli

Ali has spent the last 17 years working in advertising across digital and traditional channels. During that time he?s worked on award winning campaigns with many brands in Europe and North America including Nintendo, Ubisoft, Nike, Playstation, Mitsubishi, Lexus…. that?s how my bio normally goes dear reader. However, I suspect you?re looking for more than stats or Google would have said everything. Fair enough, let me share a few things most people don?t know.

At the age of six I dared my best friend to jump into an empty swimming pool with me. Regrettably, he agreed. Some say that?s when I became a CD…others say that?s when I peaked as a CD.

By the age of seven I had stopped crying in time to board a flight from Tehran to Vancouver. There I made many new friends, all of whom were as restless as I was. We united for play time at 40000 feet. Not a good move in hindsight.

Flight attendants apparently foam at the mouth when confronted by ambitious and creative children at altitude. They singled me out as the root cause (unjustly I might add!) and handed me to my father. He was not pleased. You know what let?s skip the rest as I?m still fighting to clear my name. Grade one in a new country came without a word of English to my credit.  However, learning was quick thanks to Gilligan, Ponch, Bugs, Scoob and of course The Fonz.

With their stickers on my lunch box I?d roll to school showing off my mad cool game. It wasn?t enough as bullies know a target like a dog knows a tree. After the first few ?encounters? I befriended the Hulk, but even that wasn?t enough. As silly as it sounds now I assure you physical pain never came close to the betrayal I felt when no-one on TV came to my aid. To this day I don?t have cable. Looking back, I have to thank all those little shits for giving me a hard time. It helped form backbone and self-confidence which, as you all know, are very handy in this business.

For those who want to become a CD I offer this advice; get your ass kicked by a bunch of kids, everything will be easy from there on.


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- Ali Grayeli

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